The So What Movement  /  Dallas Fort Worth

It's your move.

So What… Don't Make Excuses, Make Move$, by Curtis Lee Corbins

Gold or Platinum is required to enter the quarterly pitch competition. Bronze and Silver do not include entry. Your level also sets which prize ladder you compete on. Full conditions are in the Official Competition Rules.

Who is behind it

Meet Curtis Lee Corbins

Curtis Corbins is the Founder and Executive Director of Southern Dallas Link / C Lee Transportation. A longtime Dallas Fort Worth resident, he has dedicated his work to eliminating transportation barriers that prevent underserved communities from accessing livable-wage jobs and essential services.

Since launching his logistics model in 2015, Corbins has helped connect more than 200,000 people to employment and medical transportation across North Texas. His leadership has resulted in major partnerships with the City of Dallas, AARP, and DART, as well as the launch of C Lee Cheaper Rides, a rideshare platform serving the DFW Metroplex.

Now, Corbins is shaking things up, leaving his proven success formula in book form so others can be empowered, preserve, and have prosperity of their own.

Southern Dallas County Business & Living Magazine, October 2024. Cover story: Curtis Corbins' new ride sharing app Cheaper Ride is revolutionizing DFW transportation.
Homelessness to Greatness!

Real life. Real lessons. Real move$.

The book behind the movement.

Life is lifing: unpredictable, unfair, and relentless. But here's the truth, you have a choice. So what? That is the moment you stop making excuses and start making move$.

In this no-nonsense, faith-fueled guide, Curtis Lee Corbins shares a powerful five-step framework that will challenge your mindset, reset your priorities, and equip you to take control of your life. Whether you are stuck, starting over, or ready to level up, this book gives you the tools to turn pressure into purpose and pain into profit.

Stop waiting. Stop explaining. Start moving.

The 5-step MOVES framework

  1. M

    Map out the blueprint

    Know where you are going before you move.

  2. O

    Observe and own the obstacles

    See what is really in the way, and claim it.

  3. V

    Visualize the victories

    Picture the win clearly enough to work toward it.

  4. E

    Execute

    Take consistent action.

  5. S

    Scale and sustain

    Build something that keeps going.

About the author

Curtis Lee Corbins is an author, speaker, entrepreneur, and vision strategist committed to helping people turn their life lessons into lasting legacies. Through his coaching, books and signature frameworks, he empowers individuals to stop making excuses and start making move$ that matter.

Membership

Gold or Platinum is required to enter the quarterly pitch competition. Bronze and Silver do not include entry. Your level also sets which prize ladder you compete on. Full conditions are in the Official Competition Rules.

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Quarterly pitch competition 1st place $50,000 · 2nd place $25,000 · 3rd place $10,000

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Quarterly pitch competition 1st place $100,000 · 2nd place $50,000 · 3rd place $25,000

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